Blog Descriptions: Easiest Formula’s to Build Descriptions

Most of the newbie bloggers didn’t give importance to their blog description. but they didn’t know that your blog description is the first impression of their branded search after the blog title.

Blog description is the peace of content that appears in SERPs after your link. Here it is.

Blogging Fire Blog Description Example
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Blogging Fire – Blog Description Example

There are two types of descriptions

  • Blog Description: A description of the homepage of your blog.
  • Blog Post Description: A description of what your blog post is all about. This different for every single post.

Blog Description Examples

In this section, I’ve tried my best to include blog description examples from top blogs of several niches like Digital Marketing, Travel, Photography etc.

Here are few examples, that will give you idea, How to make an eye catchy blog description. I Hope it Helps

Image that have written Blog Descriptions
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Example #1: Ahrefs Blog (SEO Blog)

Blog Description of Ahrefs Blog
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Ahrefs description is designed to show that, they will help you to be better in marketing by providing detailed tutorials, case studies 

Example #2: Nerd Fitness (Health)

Blog Description of nerd fitness
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Nerd Fitness description is strategically designed for showing their content beginner-friendly. The word “average Joes” describes this very well.

They also tell you that you got stuff around lose weight, get stronger, etc.

Example #3: Tech Radar (Technology)

Meta description screenshot of tech radar
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TechRadar description is very simple and clear. They simply tell you will get stuff around technology news and reviews, covering computing, gadgets and more.

Example #4: Money Under 30 (Personal Finance)

Meta description screenshot of money under 30
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MoneyUnder30 is showing their authority in the personal finance niche. So they are describing that you got everything on their blog that exists in personal finance section.

Example #5: Yummly (Recipes)

Meta description screenshot of yummly
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Yummly is itself an authority blog in the cooking niche. They also introduced the term “smart cooking” and also tells that their recipes are for every person who wants to cook.

Example #6: Digital Deepak (Digital Marketing Blog)

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Digital Deepak is targeting their County and state user first by adding “from Bangalore, India”. This will be helpful for them to target a specific set of audience

Example #7: Blogging Fire (Blogging & SEO)

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Blogging Fire description describes that, My blog will help you in succeeding in a saturated industry by providing proven strategies.

Example #8: Backlinko (SEO Blog)

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Backlinko’s Blog Description, Show that this blog is not for ones that are starting with SEO. It’s only for whom, who wants to learn advanced SEO

Tips for writing Perfect blog description

Building a powerful meta description, you have to add certain elements that will increase your branding signals and authority as well.

Here are some tips to write effective blog description that works.

  • Blog Description limit is 160 characters. You can make it shorter.
  • Use Power Words – Power words are those words that get the attention of user just by using them. I have
  • Conversational tune – Use words like I and You to make interaction with your user.
  • Be Unique – Make your description as unique as possible. Don’t copy other bloggers. Because it makes you unique than others
  • Don’t use keywords repeatedly, Will lead to Keyword stuffing plenty.
  • Add to Call Action – Include a call to actions to get more clicks to your blog post description.
  • Optimize for SEO

How to optimize Blog Description For SEO

You need to include your target keyword into the first sentence of the meta description.


Because, When there is a presence of the target keyword in the first paragraph of the article, it sends relevancy signal to search engines that your article is about this keyword.

Pro Tip: Try to include LSI Keywords into your articles. Because it send more strong relavancy signal to search engines and readers as well. Just have a look, that is everything looks like natural or not.

Now it’s your turn

After reading this, I hope you have an idea; How to draft a Blog Description that rocks.

I have tried to cover every element that helps you to craft awesome blog description. if you felling something is missing then please let me know in the comments section.

If I helped you in any way today, then please share this article on social media.

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